“Half the money I spend on advertising is wasted the trouble is I don’t know which half.”
–John Wanamaker
Your website is a prism through which you can gauge the success of your entire media mix. The foundation of any digital marketing strategy is built with a smart website capable of tracking all conversions (including calls) with accurate original lead source attribution. Once a baseline of conversion data is established, we can make intelligent decisions on marketing tactics.
Internet searches are analogous to market place demand. The message on your website and its landing pages must answer the needs of that demand in a unique, powerful way. Your website should load quickly on all devices and be optimized around what people want.